Lead generation work is carried out on behalf of business clients under an agreed scope.
Where enquiries are generated on our own or a client's digital properties, the purpose of data collection is stated at the point of collection.
Where a programme involves data or leads from a third-party source, we ask for confirmation of how that data was collected and what permissions were given.
Sources that cannot provide that confirmation are not used knowingly.
Where consent is required for a particular communication method, the applicable campaign should maintain appropriate records and use consent consistent with applicable law.
Consent requirements can vary depending on whether communications involve live calls, prerecorded messages, automated technology, text messages, or other communication methods.
Responsibility for the lawfulness of third-party data supplied to us rests with the party supplying it.